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How to read the trends, competition and scores

Updated October 7, 2026 · About a 4 minute read

Every income or skill listing on Window carries a trend, a competition level and a score from 0 to 100. They answer one question: is there room for a newcomer here, and for how long? This page says what each label means, where the numbers come from, and when not to trust them.

  • Where the numbers come from
  • Demand trend
  • Competition
  • Score
  • The line above the title
  • Two examples
  • When they are wrong

Where the numbers come from

They are estimates, not counts. For each listing an AI model reads recent web search results about the topic and proposes the trend, competition level, score and a rough runway. A person reviews the listing before it is published, and listings are refreshed when we re-check them. Nobody is counting job posts or searches for you, and there is no fixed cut-off behind any label. Treat them as an informed first opinion that tells you where to look closer.

Demand trend: is interest growing?

This is about how many people are asking for the thing, not how many are already selling it.

Exploding

Interest is jumping fast, usually because of a recent change such as a new tool, rule or platform. When we have a growth figure it appears as a percentage, and it is a rough guess.

What to do: move soon, but check that it is real demand and not one loud week.

Rising

Steady growth over months. Less dramatic than exploding, and usually safer to build on.

What to do: a good time to start learning it properly.

Stable

Demand is steady. It is an established line of work, with no rush and no tailwind.

What to do: worth it if you want predictable work and have an edge over the crowd.

Declining

Interest is shrinking, often because a tool replaced the work or a platform changed its rules.

What to do: only if you already have the skill. Do not start from zero here.

Competition: how many are already doing it?

This is the other half. High demand with high competition can be harder than modest demand with almost no competition.

Very low or low

Few people are doing this yet, so a newcomer can stand out quickly. It also means the market is unproven, so check that clients or funders really exist.

Medium

A working market. You need a clear angle, such as a niche, a language or a local advantage, to be noticed.

High

Many people compete for the same work. Expect to spend months building proof before income arrives.

Saturated

The easy wins are gone. Newcomers mostly compete on price. Pair it with a declining trend and the listing will show as crowded and fading.

The 0 to 100 score

78

One number that sets demand against competition. Higher means more room for a newcomer.

There is no pass mark. A 74 and a 71 are the same thing, and a score only means something next to other scores. Use it to sort your shortlist, then read the listing. The score ignores things only you know: your skills, your connection, your country and your free time.

Runway on a listing, such as "6 to 12 months", is a guess at how long before the space gets crowded. It is the least certain number on the page.

Difficulty (beginner, intermediate, advanced) is about the skill needed to start earning, and has nothing to do with competition.

The line above the title is about deadlines

On a feed card, the small line at the top is separate from the trend. Closes in 3d, Open · 20d left and Closes today come from a real deadline on a scholarship, grant, fellowship or event. Ongoing means there is no deadline. Crowded and fading appears on income listings that are both saturated and declining, and is not a deadline.

Two examples

These are made-up listings, to show how to read the labels together.

Example A

81
Rising Low competition

Growing demand and few people doing it. The best shape to find. Verify that paying work exists, then start.

Example B

47
Exploding High competition

Everyone has noticed. Demand is real but so is the crowd. Only worth it if you have an angle most people do not.

When they are wrong

  • The AI can misread a source or lean on an old article. If a listing's story does not match what you see yourself, trust what you see.
  • Web results lean towards English-language and US or UK sources, so local demand in Nigeria and other markets can be understated.
  • A trend can turn faster than we refresh. Check the date on the listing.
  • A score cannot know you. A "weak" listing can still suit you well.

Before spending money or time on anything, open the sources on the listing and confirm it on the official page. If a listing looks wrong, tap Report on it, or email support@gowindow.xyz. See also our guide to spotting saturation and the FAQ.

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